How Dr. Scent Egypt Achieved 300% ROI & Boosted Traffic by 25%
In this case study, we reveal how Dr. Scent Egypt, a premium fragrance brand, achieved massive growth through performance-driven marketing, expert SEO, and paid campaigns. The results?
✅ 300% ROI
✅ +25% Website Traffic
✅ +20% Conversions
Dr. Scent Egypt is a fragrance brand known for luxurious scent diffusers, elegant packaging, and a strong offline retail presence. The challenge was bringing this same prestige and impact online through a powerful digital strategy.
Table of Contents
Challenges Faced
Limited online visibility despite strong offline reputation
Low conversion rate on website visitors
No integrated SEO or structured content strategy
Underutilized ad budgets with low returns
Strategic Approach
Marketing Strategy
Developed a full-funnel digital strategy across Meta platforms
Used conversion-driven messaging to guide cold audiences down the funnel
Refined brand positioning to appeal to upper-class buyers
SEO Implementation
Keyword research + on-page optimization
Added schema markup to boost visibility
Optimized product pages and blog content for better crawlability and CTR
Paid Media Execution
Built targeted campaigns using interest, behavior, and lookalike segments
Launched dynamic product ads & retargeting
Scaled high-ROAS ads using creative testing + daily budget optimization
Website Development
Designed & launched dr-scent.com.eg
Created mobile-first UI/UX experience
Optimized page speed and checkout flow
Data Analysis
Monitored GA4 + Facebook Pixel events
Used insights to kill underperforming campaigns and scale winners
Tracked traffic sources, conversion rate, and ROAS across all channels
📊 Key Results
| 💰 ROI | 300% |
|---|---|
| 🌐 Website Traffic | +25% |
| 🛒 Conversion Rate | +20% |
| 🧠 Brand Visibility | Increased on Google SERPs |
| 📈 Engagement Rate | Boosted via content + ads |
Social Media Post
Social Media Post 2
SEO result 1
SEO result 2
SEO result 3
✨ Why It Worked
We matched messaging with user intent at every stage of the funnel.
Used a data-first approach: decisions were based on real performance, not guesswork.
Built a high-performing website that reflected the luxury identity of the brand.
Applied ROAS-focused scaling to ensure every $1 spent brought significant return.
🧠 Final Thoughts
This wasn’t just a campaign. It was a complete brand elevation. Dr. Scent Egypt not only saw the numbers go up — they built lasting digital infrastructure to scale further. This case proves that when marketing, tech, and strategy align, magic happens.