How Koma Agency Solved Internal Growth Challenges and Scaled Results
Every agency claims to help brands grow, but what happens when the agency itself faces serious roadblocks? In this case study, discover how Koma Agency—a marketing firm in Egypt—turned internal problems into measurable success by applying its own strategies to itself. A full-circle proof that what we offer our clients truly works.
Table of Contents
The Background
Koma Agency is a Cairo-based marketing firm offering full digital marketing solutions including performance ads, content marketing, pricing strategy, and CRM optimization. Despite its market knowledge, the agency itself struggled to grow its own client base and sales team.
The Challenges
Client Acquisition Failure
The agency struggled to attract and close new clients despite having great services.
No Pricing Strategy
Lack of clarity in pricing made offers unconvincing and confusing for prospects.
Low Sales Closing Rates
Sales team lacked confidence and techniques to convert leads into actual clients.
Strategic Approach
We organized a series of internal workshops and brainstorming sessions to reframe our problems as opportunities:
Positioning the Agency as an Expert
Created high-quality blog content, detailed case studies, and revamped our website.Pricing Model Overhaul
Analyzed fixed and variable costs, and created tiered packages with clear deliverables and ROI expectations.Sales Enablement
Trained the sales team on objection handling, persuasive negotiation, and how to close deals effectively.Ad Strategy Based on Client Pain Points
Focused on performance-driven ads that directly spoke to the most common problems clients face.
The Execution
Each part of the plan was broken down into actionable steps with ongoing optimization:
Market & Competitor Analysis: Deep dive into trends, client needs, and value gaps.
Content Creation: We developed an evergreen funnel including landing pages, case studies, and lead magnets.
Sales Scripts & SOPs: Customized outreach and CRM flows for smoother follow-up.
Campaigns with Precision Targeting: Based on behavior, interests, and engagement.
📊 Key Results
- 📈 140 Qualified Leads at just EGP 40 per lead
- 🤝 10 Clients Closed in less than 90 days
- 💬 Ongoing Conversations with high-intent leads ready for future conversion
Meta Ads Manager
✨ Why It Worked
- 🎯 Clear buyer personas and pain-point targeting
- 🧠 Sales process empowered with real-time client behavior
- 🔁 Funnel automation + warm retargeting
- 💥 Strong, confident positioning through proof-driven content
🧠 Final Thoughts
Even marketing agencies need to stop, reflect, and apply their strategies to themselves. Koma’s transformation is proof that clarity, process, and creativity—when combined—can solve even the toughest of growth plateaus.