How Lolla’s Achieved EGP 1.6M in Sales in Just 3 Months | Case Study
Lolla’s is an Egyptian fashion brand that caters to women aged 23–45, offering modern designs with competitive pricing. Despite being in a competitive space, the brand had strong potential, and our goal was to convert that into consistent revenue growth using Meta Ads.
Table of Contents
Challenges Faced
Highly saturated fashion market
High advertising costs across Meta platforms
Need to maintain a stable purchase rate
Broad audience targeting with pressure on conversion efficiency
Strategic Approach
Audience Targeting
Women in Cairo, Giza, Alexandria, and Hurghada.
Based on an Average Order Value (AOV) of EGP 3,080, we crafted high-conversion ad strategies.
Funnel-Based Campaign Structure
Awareness: Video and styling content for engagement.
Consideration: Carousel ads and Stories showcasing bestsellers.
Conversion: Dynamic product ads with limited-time offers.
Smart Targeting Techniques
Retargeting website visitors who didn’t purchase.
Lookalike audiences from actual customers.
Targeted followers and engagers on social media.
Content Optimization
Visually appealing creatives aligned with Lolla’s branding.
Persuasive ad copy using AIDA + FOMO techniques.
📊 Key Results
| 📦 Orders | 525+ |
|---|---|
| 💰 Gross Sales | EGP 1,600,000 |
| 📉 Ad Spend | EGP 200,000 |
| 🚀 ROAS | 8x |
| 🛒 Cost Per Purchase | ~EGP 378 |
| 🔁 Conversion Rate | Above industry average |
Shopify dashboard
✨ Why It Worked
Deep understanding of audience behavior
Funnel-based advertising tailored to every stage
Smart use of high-performing products in retargeting
Smooth user experience on the website
High-quality visuals + persuasive copywriting
🧠 Final Thoughts
The Lolla’s campaign is a prime example of how clarity in objectives, smart segmentation, and creative advertising can yield incredible results—even in a competitive market. By aligning every ad with the user’s intent and delivering strong value, we turned ad spend into tangible success.