How Nour Nashat Helped NOIR Achieve 5.88x ROAS in Luxury Fashion
In the highly competitive and emotionally-driven world of luxury eCommerce, performance isn’t just about traffic — it’s about connection, precision, and timing. Noir, a premium kids fashion brand targeting Class A consumers, partnered with Nour Nashat to elevate its online presence and drive serious revenue growth.
With the philosophy of “Start Making Money,” we aimed to transform online interest into sales — without compromising on luxury positioning.
Table of Contents
Objectives
Increase brand visibility within a high-end segment
Drive high-converting traffic
Boost revenue without harming brand perception
Leverage seasonality and key occasions
Build a deeper emotional connection with the audience
Strategic Execution
1. Emotion-Driven Storytelling
Crafted visuals and messaging that appealed to aspirations, identity, and lifestyle — not just features.
2. Occasion-Based Targeting
Timed campaigns around special events, school seasons, gifting periods, and micro-trends.
3. Elegant Discounts
Introduced limited 15% offers — just enough to trigger conversion, without diluting the brand’s premium image.
4. Grouped Ad Campaigns
Segmented audiences and matched ad groups with product categories for higher relevance and CTRs.
5. Conversion Optimization
Improved UX, simplified checkout, and implemented persuasive CTAs across Noir’s store.
6. Social Proof & Trust-Building
Published UGC, reviews, and high-quality product visuals to reinforce trust and exclusivity.
Results at a Glance
Here’s what we achieved for NOIR with a performance-driven, emotionally resonant strategy:
EGP 180,000
Revenue Generated
180 Orders
Completed in October
5.88x ROAS
Return on Ad Spend
+42%
Conversion Rate Increase
Meta Ads Manager
Dashboard results
Designs
What Made It Work?
- ✅ Luxury-first communication
- ✅ Leveraging behavioral triggers
- ✅ Balanced offers without eroding brand value
- ✅ Optimized funnel with audience-specific creatives
🚀 Let’s Build Your Growth Story
Whether you’re scaling or just getting started, we’ll help you turn strategy into sales. Let’s craft results, not just campaigns.
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