How Pontou Reached 90K EGP in Sales with 5.6X ROAS
Pontou, a premium kids toy brand targeting Class A parents, partnered with Nour Nashat to unlock scalable growth. In under one month, we crafted a performance marketing strategy that drove exceptional results—without exhausting the budget.
Table of Contents
Objectives
- Achieve measurable growth in sales
- Optimize ad budget for maximum ROI
- Improve conversion rates across channels
- Connect emotionally with parents while appealing to kids
Key Results
EGP 90K+
Sales in Less Than 30 Days
5.61X
Return on Ad Spend (ROAS)
Under Budget
Efficient Budget Utilization
↑ Conversion
Improved Customer Response
Meta ads manager
Dashboard results
Strategic Approach
1. Market & Competitor Analysis
We conducted an in-depth study of the toy market, identifying parent pain points, customer behavior, and key competitors. This gave us the insights we needed to tailor our messaging and campaigns.
2. Customer-Centric Messaging
We addressed specific parental concerns such as safety, educational value, and engagement. Simultaneously, we highlighted what made the toys irresistible for kids—fun, colorful, and interactive.
3. Ad Creative Optimization
We launched ads with dynamic creatives focusing on:
Problem-solving for parents (less screen time, more learning)
Joy & excitement for kids
Clear CTAs that drove clicks and conversions
4. Smart Budget Allocation
Rather than overspending, we strategically scaled the winning campaigns while pausing underperformers. The result? Maximum ROI with less ad spend.
Why It Worked
✅ Emotional Targeting that built trust with parents
✅ Data-Driven Decisions with continuous optimization
✅ ROAS-First Mentality without compromising brand identity
Let’s Build Your Growth Story
Whether you’re launching, scaling, or optimizing — we’re here to turn your brand into the next success story.
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