Pet store build · Egypt
Yaso
An Arabic-first pet store, built from a blank domain
Yaso · Egypt · Measured 4 Nov 2026
PageSpeed
160
Products live across 33 brands and 25 categories
- 100
- SEO score, mobile and desktop
- 100
- Best practices, mobile
- 0.001
- Layout shift, mobile
- 9
- Product filters
The short version
1Brief
A new cat and dog store in Egypt, selling many brands, for owners who pay cash on delivery.
2Decision
Arabic first, English second. Shop by animal and by need, so an owner with a flea or shedding problem finds the fix in one tap.
3Built
160 products, 33 brands, 25 categories and 9 filters, including life stage and litter scent, on WooCommerce with a custom child theme.
4Measured
SEO 100 and layout shift 0.001 on mobile. Mobile LCP is 5.2 s; image compression is the next fix.
The store
The full story
01The brief
A new online store for cats and dogs in Egypt, selling many brands side by side. Customers pay cash on delivery and expect delivery to every governorate. The store had to be ready for ads from the day it opened.
02The decisions that shaped it
- Arabic first
- Arabic is the main language and English the second, with copy in clear standard Arabic.
- Shop by need
- The homepage leads with shop by animal, then shop by need: kittens, fleas, shedding, nail care, toys for indoor cats.
- Cats first
- 135 of the 160 products are for cats, so the menu, banners and filters lead with cats.
- Trust before checkout
- Cash on delivery, delivery time and returns sit on every product page, next to the add to cart button.
- A calm expert look
- The brand direction is a calm, expert pet store, chosen over a warehouse look.
03What was built
- Catalog
- 160 products from 33 brands in 25 categories.
- Filters
- 9 product filters: animal, life stage, special need, size, weight, volume, color, flavor and litter scent, plus brand.
- Platform
- WooCommerce with the WoodMart theme and a custom child theme, pages built in the block editor, and Rank Math for search.
04Performance
On 4 November 2026 Google PageSpeed Insights scored the homepage 92 for performance on desktop and 78 on mobile, with SEO at 100 on both and best practices at 100 on mobile. Layout shift on mobile measured 0.001, so the page does not jump while it loads.
The weak point is the largest image on mobile, which appears after 5.2 seconds. PageSpeed estimates 442 KB of image savings; compressing the banners is the next fix.
A store is ready for ads when the page that receives the click is fast, clear and trusted. Speed is measured here so the next fix is known before money goes into ads.
Published as a build. Speed scores come from Google PageSpeed Insights and catalog counts from the store's product API, both on 4 November 2026. No sales figures are published yet. Screens captured in November 2026 at handover. The live store may have changed since.
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