Measurement and tracking

Which number to report, why platforms and stores disagree, and how to check tracking before money goes into ads.

Measurement and tracking5 November 2026

Meta said 129, Zid said 216: which number do you budget on?

Over Ramadan and Eid 2025 the ad platforms counted 129 purchases for Slic while Zid recorded 216 orders. Why the numbers split, which one I report, and the check I run before every season.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

Or WhatsApp me