Platform · Egypt

Marketing for Shopify stores in Egypt

The short answer

I grow Egyptian Shopify stores with ads measured in Shopify's own sales report. Lolla's, a women's fashion store, made EGP 1.6M in gross sales from 525 orders between 7 September and 8 December 2024, from about EGP 200K in media: an 8x return on ad spend.

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Where it usually goes wrong

Shopify stores in Egypt often judge ads by Meta's purchase count while cash on delivery orders are confirmed or cancelled later in Shopify. The real number lives in the store, and that is where budget decisions should come from.

Run · MonthlyFrom 30,000 EGP in monthly ad spend. My fee is separate.

What you get

01Shopify sales and orders as the weekly source of truth
02Winners by product, governorate and angle from Shopify data
03Campaigns rebuilt around those winners before scaling
04Store fixes on product and collection pages that ads land on

The first month

Week 1
Audit
Brand, channels, tracking, and any team you already have. You get the audit report.
Week 2
Plan
Targets, budget split, and the content calendar. You get the plan to approve.
Weeks 3 and 4
Launch
Team on it, campaigns and content live. You get the first weekly report.

The proof

01Women's fashion · Egypt

Lolla's

From about EGP 200K a month, sold with difficulty, to EGP 1.6M in three months.

Egypt7 Sep to 8 Dec 2024Measured on Shopify

EGP 1.6M
Gross sales: 525
Orders: 8x
ROAS: 3 months
7 Sep to 8 Dec 2024

1Signal
Winners existed, but scattered across products, governorates, pages, angles and stages of the journey.
2Diagnosis
Not a testing problem. A consolidation problem: the learning stayed inside separate campaigns.
3Decision
Combine the existing winners first, build the store and campaigns around them, then add media.
4Result
EGP 1.6M in gross sales on Shopify and 525 orders at 8x ROAS, 7 Sep to 8 Dec 2024.

Read the full case

Lolla's · Egypt · 7 Sep to 8 Dec 2024

Shopify

Every EGP 1 on ads came back as EGP 8 in sales

Media budgetEGP 200K

Gross salesEGP 1.6M

Questions

Which numbers do you use from Shopify?

Gross sales and orders for the period. Lolla's EGP 1.6M and 525 orders come from Shopify's report.

Do you change the Shopify theme?

Where the ads land on weak pages, yes: product and collection pages are part of the work.

What ad budget did Lolla's run?

About EGP 200K in media over the three months.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

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