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Nour Nashat
عربي

Service · Egypt

Meta and TikTok ads for e-commerce brands in Egypt

The short answer

I run Meta and TikTok ads for Egyptian online stores and report results from the store's own orders, not from Ads Manager. For Lolla's on Shopify that meant EGP 1.6M in gross sales and 525 orders from about EGP 200K in media over three months, an 8x return.

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Where it usually goes wrong

Most Egyptian stores that ask for ads already run them. The winning products, governorates and angles exist, but they sit in separate campaigns that each learn alone, so more budget buys more of the average instead of more of what sells.

Run · MonthlyFrom 30,000 EGP in monthly ad spend. My fee is separate.

What you get

  1. 01An audit of what already sells: products, governorates, angles and pages
  2. 02A campaign structure built around the winners before new budget is added
  3. 03Creative briefs for my team, tested against the store's orders
  4. 04A weekly report on sales, orders and cost per sale from the store

The first month

  1. Week 1

    Audit

    Brand, channels, tracking, and any team you already have. You get the audit report.

  2. Week 2

    Plan

    Targets, budget split, and the content calendar. You get the plan to approve.

  3. Weeks 3 and 4

    Launch

    Team on it, campaigns and content live. You get the first weekly report.

The proof

01Women's fashion · Egypt

Lolla's

From about EGP 200K a month, sold with difficulty, to EGP 1.6M in three months.

Egypt7 Sep to 8 Dec 2024Measured on Shopify
EGP 1.6M
Gross sales
525
Orders
8x
ROAS
3 months
7 Sep to 8 Dec 2024

  1. 1Signal

    Winners existed, but scattered across products, governorates, pages, angles and stages of the journey.

  2. 2Diagnosis

    Not a testing problem. A consolidation problem: the learning stayed inside separate campaigns.

  3. 3Decision

    Combine the existing winners first, build the store and campaigns around them, then add media.

  4. 4Result

    EGP 1.6M in gross sales on Shopify and 525 orders at 8x ROAS, 7 Sep to 8 Dec 2024.

Read the full case

Lolla's · Egypt · 7 Sep to 8 Dec 2024

Shopify

8x

Every EGP 1 on ads came back as EGP 8 in sales

Media budgetEGP 200K
Gross salesEGP 1.6M

02Luxury kids fashion · Egypt

NOIR

Selling a luxury kids brand through occasions, without cheapening it.

EgyptOctoberSource not published
EGP 180K
Revenue
180
Orders in October
5.88x
ROAS
+42%
Conversion rate

  1. 1Objective

    Grow revenue in a high-end segment without hurting how the brand is seen.

  2. 2Scope

    Occasion and gifting-season targeting, limited 15% offers, campaigns by category, a simpler checkout.

  3. 3Result

    EGP 180K in revenue at 5.88x ROAS, 180 orders in October, conversion rate up 42%.

Read the full case

NOIR · Egypt · October

Published figures

5.88x

Every EGP 1 on ads came back as EGP 5.88 in sales

Ad spendEGP 1
SalesEGP 5.88

Questions

Do you report ROAS from Meta or from the store?

From the store. Lolla's numbers come from Shopify. Ad platforms count purchases differently, so the store's orders are the number we manage to.

Which platforms do you run in Egypt?

Meta (Facebook and Instagram) and TikTok for most stores, and Google where people search for the product by name.

Can you work with my in-house designer?

Yes. My team can produce the creatives, or we write the briefs and your designer produces them.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

Or WhatsApp me

Step 1 of 2

What do you need first?
Where do you sell?