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Nour Nashat
عربي

Industry · Egypt

Marketing for fashion brands in Egypt

The short answer

I run marketing for Egyptian fashion brands, from mass women's fashion to luxury kidswear. Lolla's reached EGP 1.6M in gross sales at 8x ROAS in three months on Shopify. NOIR, a luxury kids label, made EGP 180K in October at 5.88x ROAS without leaning on discounts.

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Where it usually goes wrong

Fashion stores test hundreds of products and creatives, and the winners get lost in the volume. For premium labels the opposite risk applies: discounting to hit a number damages the brand that justifies the price.

Run · MonthlyFrom 30,000 EGP in monthly ad spend. My fee is separate.

What you get

  1. 01Product and collection winners found from the store's sales
  2. 02Campaigns split by occasion, collection and governorate
  3. 03Offers that protect price perception for premium brands
  4. 04Weekly sales and ROAS from the store, by collection

The first month

  1. Week 1

    Audit

    Brand, channels, tracking, and any team you already have. You get the audit report.

  2. Week 2

    Plan

    Targets, budget split, and the content calendar. You get the plan to approve.

  3. Weeks 3 and 4

    Launch

    Team on it, campaigns and content live. You get the first weekly report.

The proof

01Women's fashion · Egypt

Lolla's

From about EGP 200K a month, sold with difficulty, to EGP 1.6M in three months.

Egypt7 Sep to 8 Dec 2024Measured on Shopify
EGP 1.6M
Gross sales
525
Orders
8x
ROAS
3 months
7 Sep to 8 Dec 2024

  1. 1Signal

    Winners existed, but scattered across products, governorates, pages, angles and stages of the journey.

  2. 2Diagnosis

    Not a testing problem. A consolidation problem: the learning stayed inside separate campaigns.

  3. 3Decision

    Combine the existing winners first, build the store and campaigns around them, then add media.

  4. 4Result

    EGP 1.6M in gross sales on Shopify and 525 orders at 8x ROAS, 7 Sep to 8 Dec 2024.

Read the full case

Lolla's · Egypt · 7 Sep to 8 Dec 2024

Shopify

8x

Every EGP 1 on ads came back as EGP 8 in sales

Media budgetEGP 200K
Gross salesEGP 1.6M

02Luxury kids fashion · Egypt

NOIR

Selling a luxury kids brand through occasions, without cheapening it.

EgyptOctoberSource not published
EGP 180K
Revenue
180
Orders in October
5.88x
ROAS
+42%
Conversion rate

  1. 1Objective

    Grow revenue in a high-end segment without hurting how the brand is seen.

  2. 2Scope

    Occasion and gifting-season targeting, limited 15% offers, campaigns by category, a simpler checkout.

  3. 3Result

    EGP 180K in revenue at 5.88x ROAS, 180 orders in October, conversion rate up 42%.

Read the full case

NOIR · Egypt · October

Published figures

5.88x

Every EGP 1 on ads came back as EGP 5.88 in sales

Ad spendEGP 1
SalesEGP 5.88

Questions

Do you work with premium and luxury fashion?

Yes. NOIR is luxury kids fashion; the brief kept discounting restrained to protect high-end perception, and conversion rose 42%.

How fast can a fashion store scale?

Lolla's went from about EGP 200K a month, sold with difficulty, to EGP 1.6M in three months after the winners were consolidated.

Which store platforms do your fashion clients use?

Lolla's sells on Shopify. I also work with WooCommerce stores.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

Or WhatsApp me

Step 1 of 2

What do you need first?
Where do you sell?