Industry · Saudi Arabia

Launching a two-sided marketplace in Saudi Arabia

The short answer

I launch Saudi marketplaces by building supply and demand in order: merchants and products first, then buyers. Boutiqaat Abaya, an abaya marketplace, went from a logo and an empty Odoo to 47 live merchants and 272 products, with its first buyer test on SAR 2,270 of spend.

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Where it usually goes wrong

Marketplaces fail when they buy traffic for a catalog that isn't there yet. Merchant acquisition needs its own funnel, offer and tracking, separate from the buyer campaigns that come after.

Run · MonthlyFrom 20,000 SAR in monthly ad spend. My fee is separate.

What you get

01A merchant acquisition funnel with its own offer and forms
02Onboarding that gets products live, not just sign-ups
03A buyer test once the catalog is deep enough to convert
04Tracking for both sides: merchants, products, forms and WhatsApp

The first month

Week 1
Audit
Brand, channels, tracking, and any team you already have. You get the audit report.
Week 2
Plan
Targets, budget split, and the content calendar. You get the plan to approve.
Weeks 3 and 4
Launch
Team on it, campaigns and content live. You get the first weekly report.

The proof

01Abaya marketplace · Saudi Arabia

Boutiqaat Abaya

A two-sided marketplace that started as a logo and an empty Odoo.

Saudi Arabia2026Measured on Odoo

47
Live merchants: 272
Products: 72
Merchant leads: SAR 2,270
Test spend

1Signal
Day one was a logo, an empty Odoo marketplace, no data, no tracking and no marketing team.
2Diagnosis
A two-sided marketplace: merchant supply and buyer trust had to be built together.
3Decision
Build the engine first: positioning, tracking, team, SOPs and the merchant funnel. Then test demand.
4Result
47 live merchants and 272 products. 72 merchant leads from SAR 2,270 in test spend.

Read the full case

Boutiqaat Abaya · Saudi Arabia · 2026

Odoo

Live merchants, from zero on day one

Day one0 merchants

Live47 merchants

Questions

Merchants or buyers first?

Merchants and products first. Boutiqaat Abaya reached 47 merchants and 272 products before the buyer test.

How was demand tested?

With SAR 2,270 in test spend, measured as 37 website forms and 35 WhatsApp conversations.

Which system ran the marketplace?

Odoo. The marketing operating system was built around it.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

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