Saudi e-commerce and marketplace
Boutiqaat Abaya: a zero to one marketing operating system in Saudi Arabia
Published with figures. The marketplace, campaign and remarketing numbers below belong to this engagement only.
Figures from this engagement only
47
Live merchants
272
Products
37
Website forms
35
WhatsApp conversations
SAR 2,270
Test spend
01Context
Saudi Arabia, abaya e-commerce marketplace, merchant and customer acquisition.
02Execution
- 01Launched a zero-to-one marketing operating system across positioning, go to market, supply and demand funnels, content direction, CRO, marketing processes and performance reporting
- 02Established GTM and GA4 tracking with Meta, TikTok, Snapchat and Google Ads event measurement in Odoo
- 03Built merchant-acquisition funnels, campaigns and onboarding standards
- 04Landing page and mobile UX improvements with marketing automation
03Outcome
Supported marketplace growth from zero to 47 live merchants and 272 products. Six merchant-acquisition campaigns produced 37 website forms and 35 WhatsApp conversations from SAR 2,270 in test spend. Three completed orders were recovered from 90 abandoned carts through WhatsApp and email remarketing.
04What this demonstrates
Published evidence of zero-to-one marketing-system work in a Saudi marketplace, including merchant acquisition, measurement, lifecycle recovery and the marketplace growth that this work supported.
Figures belong to this engagement only. Marketplace growth was supported by this work, not caused by it alone.