Service · Saudi Arabia

Meta, TikTok and Snapchat ads for brands in Saudi Arabia

The short answer

I run Meta, TikTok and Snapchat ads for Saudi brands and report from the store's order system. For Slic, a Saudi footwear brand, Zid recorded 216 orders and SAR 50,518 in sales from SAR 28,314 in ad spend through Ramadan and Eid 2025. The ad platforms had counted only 129 purchases.

Start a brief WhatsApp me

Where it usually goes wrong

Saudi brands usually run three platforms and get three different counts of the same sales. Budget then moves to whichever platform claims the most, not to the one that sells. Reporting from the store fixes the decision before any creative changes.

Run · MonthlyFrom 20,000 SAR in monthly ad spend. My fee is separate.

What you get

01Campaigns on Meta, TikTok and Snapchat with one budget split
02Reporting from Zid, Salla or Shopify orders, compared with each platform
03Budget moved by cost per purchase measured on the store
04A weekly report in SAR: sales, orders, customers and spend incl. VAT

The first month

Week 1
Audit
Brand, channels, tracking, and any team you already have. You get the audit report.
Week 2
Plan
Targets, budget split, and the content calendar. You get the plan to approve.
Weeks 3 and 4
Launch
Team on it, campaigns and content live. You get the first weekly report.

The proof

01Footwear brand and factory · Saudi Arabia

Slic

Ramadan and Eid across three platforms, reported from the store's own orders.

Saudi Arabia1 Mar to 20 Apr 2025Measured on Zid

SAR 50,518
Sales on Zid: 216
Orders: 205
Customers: SAR 28,314
Ad spend incl. VAT

1Signal
In October 2024, GA4 recorded zero checkouts against 44 real orders.
2Diagnosis
The store analytics could not judge the ads, and platform purchases could not be the reported result.
3Decision
Report from Zid, split the budget by cost per purchase, and run Ramadan and Eid on three platforms.
4Result
SAR 50,518 in sales from 216 orders on Zid, where the platforms had counted 129 purchases.

Read the full case

Slic · Saudi Arabia · 1 Mar to 20 Apr 2025

Zid

216

Orders recorded on Zid. The ad platforms counted 129.

Platforms reported129 purchases

Zid recorded216 orders

Questions

Why report from Zid instead of the ad platforms?

Because they disagree. On Slic, Zid recorded 216 orders while the platforms counted 129. Budget decisions follow the store's number.

Is Snapchat worth it for Saudi brands?

It depends on the product and the audience. Slic ran Snapchat alongside Meta and TikTok, and the split was set by cost per purchase on Zid.

Do you include VAT in reported ad spend?

Yes. Slic's SAR 28,314 includes VAT, so the cost per order is what the brand actually paid.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

Or WhatsApp me