Platform · Saudi Arabia

Marketing for Zid stores in Saudi Arabia

The short answer

I run ads for Zid stores and report from Zid's orders, because the ad platforms undercount. For Slic, Zid recorded 216 orders and SAR 50,518 in sales over Ramadan and Eid 2025, while Meta, TikTok and Snapchat together counted 129 purchases. Budget moved by cost per purchase on Zid.

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Where it usually goes wrong

Zid stores lose signal between the store and the ad platforms, so campaigns look weaker than they are and good ads get switched off. Reading Zid's orders next to each platform shows what is really selling.

Run · MonthlyFrom 20,000 SAR in monthly ad spend. My fee is separate.

What you get

01Tracking between Zid and Meta, TikTok and Snapchat checked
02Weekly comparison of Zid orders with each platform's count
03Budget split by cost per purchase on Zid
04Product and offer decisions from Zid's sales report

The first month

Week 1
Audit
Brand, channels, tracking, and any team you already have. You get the audit report.
Week 2
Plan
Targets, budget split, and the content calendar. You get the plan to approve.
Weeks 3 and 4
Launch
Team on it, campaigns and content live. You get the first weekly report.

The proof

01Footwear brand and factory · Saudi Arabia

Slic

Ramadan and Eid across three platforms, reported from the store's own orders.

Saudi Arabia1 Mar to 20 Apr 2025Measured on Zid

SAR 50,518
Sales on Zid: 216
Orders: 205
Customers: SAR 28,314
Ad spend incl. VAT

1Signal
In October 2024, GA4 recorded zero checkouts against 44 real orders.
2Diagnosis
The store analytics could not judge the ads, and platform purchases could not be the reported result.
3Decision
Report from Zid, split the budget by cost per purchase, and run Ramadan and Eid on three platforms.
4Result
SAR 50,518 in sales from 216 orders on Zid, where the platforms had counted 129 purchases.

Read the full case

Slic · Saudi Arabia · 1 Mar to 20 Apr 2025

Zid

216

Orders recorded on Zid. The ad platforms counted 129.

Platforms reported129 purchases

Zid recorded216 orders

Questions

Why do the ad platforms show fewer purchases than Zid?

Tracking loses some purchases between the store and the platforms. On Slic the platforms counted 129 against 216 on Zid.

Do you work with Salla stores too?

Yes. The same method applies to Salla and Shopify: the store's orders are the number.

Can you work with our existing Zid setup?

Yes. I check the tracking first and work inside your current store.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

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