Season · Saudi Arabia

Ramadan and Eid ad campaigns for brands in Saudi Arabia

The short answer

I plan and run Ramadan and Eid campaigns for Saudi brands across Meta, TikTok and Snapchat, with the budget moved by cost per purchase on the store. For Slic, from 1 March to 20 April 2025, Zid recorded 216 orders, 205 customers and SAR 50,518 in sales from SAR 28,314 in spend including VAT.

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Where it usually goes wrong

Ramadan budgets are set weeks ahead and then left alone, while demand shifts between the first days, the last ten nights and Eid. Without store-level reporting, the brand can't tell which week or platform actually sold.

Run · MonthlyFrom 20,000 SAR in monthly ad spend. My fee is separate.

What you get

01A season plan from the weeks before Ramadan through Eid
02Budget split across Meta, TikTok and Snapchat, reviewed weekly
03Creative and offers per phase of the season
04Results from Zid, Salla or Shopify, compared with each platform

The first month

Week 1
Audit
Brand, channels, tracking, and any team you already have. You get the audit report.
Week 2
Plan
Targets, budget split, and the content calendar. You get the plan to approve.
Weeks 3 and 4
Launch
Team on it, campaigns and content live. You get the first weekly report.

The proof

01Footwear brand and factory · Saudi Arabia

Slic

Ramadan and Eid across three platforms, reported from the store's own orders.

Saudi Arabia1 Mar to 20 Apr 2025Measured on Zid

SAR 50,518
Sales on Zid: 216
Orders: 205
Customers: SAR 28,314
Ad spend incl. VAT

1Signal
In October 2024, GA4 recorded zero checkouts against 44 real orders.
2Diagnosis
The store analytics could not judge the ads, and platform purchases could not be the reported result.
3Decision
Report from Zid, split the budget by cost per purchase, and run Ramadan and Eid on three platforms.
4Result
SAR 50,518 in sales from 216 orders on Zid, where the platforms had counted 129 purchases.

Read the full case

Slic · Saudi Arabia · 1 Mar to 20 Apr 2025

Zid

216

Orders recorded on Zid. The ad platforms counted 129.

Platforms reported129 purchases

Zid recorded216 orders

Questions

When should Ramadan campaigns be planned?

The plan and creatives should be ready before Ramadan starts, so the first week runs on tested ads instead of drafts.

What did Slic's season deliver?

216 orders, 205 customers and SAR 50,518 in sales on Zid from 1 March to 20 April 2025, with SAR 28,314 in ad spend including VAT.

Do you run Eid separately from Ramadan?

Yes. Eid has its own offers and budget, planned in the same season plan.

Tell me where you sell and what you need first.

Two short steps. Your answers tell me whether a first call is worth your time.

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